This was a project conceived by a group of passionate sports professionals to assist South Africa to perform (much) better at the Olympic Games, we decided we wanted to assist wherever we could, in whatever way we could. We did add value to some of the medallist’s in 2012, however nothing close to what we have envisaged and planned for. There were many lessons learnt, and that information went back into the system and strategy for future projects. Tough lessons create the best insights.